The easiest part of having a personal brand is using it… or at least it should be. Unfortunately, between endless meetings, home life and trying to maintain your sanity, it can be hard to put yourself out there. Networking events are a great way to use your personal brand, you get introduced to a bunch of fellow industry professionals all at once. Then you can use these connections to find out new information, share your experiences and more. However, your busy lifestyle might make it impossible to get to an event like that on a regular basis. Enter LinkedIn.
LinkedIn easily fills this gap by providing one awesome asset: groups. Groups on this social network make it easy to connect with other industry professionals, share ideas and get updates on what your professional connections are doing. Once you are on the platform, identify about 3 groups that fit well into your networking goals. These should be related to your industry, interests or new information you would like to know more about. Check on what’s going on in these groups regularly and add your insight where possible. If you find yourself losing interest in the group or unable to add valuable insight, leave the group and find another that will be better for you. There is no point in being a part of multiple useless groups.
Make checking and commenting on these groups a weekly priority (or however often you can fit it in). You will find out more about industry trends, helpful information and the best connections for you. All leading back to making your personal brand more visible and growing your network in a positive way.
There are other great ways to use LinkedIn as well, but groups are arguably the best tool to use for networking.